Many lawyers ask me and other attorneys who blog much more regularly, why blog? What is the point? My answer is not compelling but it has changed. When I first started my motives were mixed. I wanted to gripe and write about things in the law that interest me or issues that I have developed strong opinions. I must say that I also thought that the ability to generate business might exist as well. The first thing I found out was that there are two types of law blogs. There are professorial type blogs on the law and there are the practical type law blogs. The former written by academics and the later by practitioners.
The next thing I noticed was that lawyers who are experienced at blogging were very helpful in making suggestions or criticisms that make the blog better. In my case, I was quickly advised that blogging for business or advertisment purposes is a waste of time and more than a little boring to other lawyers and the general public that read blogs. Other advice was simple writing suggestions. Keep your posts short, to the point and interesting. If all you do is gripe and rant about everything, you will not acquire a loyal readership.
Finally my answer to the question of "why blog?" is because it provides me with an opportunity to express my thoughts on my chosen profession and area of law. I will almost certainly have different opinions than many of my readers but that makes things interesting for all of us.
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